Author: Shred

I’m Shred, a creative maverick floating in this blizzard called life, allowing my guides, curiosity and foolishness to see the bright and the dark. Analyzing perspectives and joining the obscure earned me the title of being creative. Today I’m a brand and creative consultant shaping identities.

Stuck in a pickle – A Malayalee in his favorite ‘Gelf’.


Being a Malayalee has its own advantages; we are blessed with long names. It starts with your name, followed by your mother’s, then your father’s and finally your family name. The first name is of yours, the second names are your parents’, and the last name is of the Tharavadu...